Getting leads is one thing, but retaining, nurturing, and closing them is another. How do you nurture your potential customers? How can you differentiate yourself from your competitors and provide a better online experience?
A well-functioning real estate marketing strategy is a balanced mix of different tactics – online and offline. The key is to have multiple points of contact with your potential customer to gather leads and then decide how to bring them closer to the purchase decision.
In the real estate industry, you can get a prospect ready to buy, but not for 6 to 12 months.
So when that window of opportunity opens, how do you make sure you’re listed as a potential agency?
The good news is that all the other real estate agents started exactly where you are, and thousands of them have successfully built successful real estate businesses. There is a great deal of knowledge to be learned from them. In this blog post, you will learn the step by step real estate marketing guide on how to generate leads as a realtor in Sydney.
1. Use social media to generate leads
Start a conversation, add value, and drive traffic to your website and landing pages displaying the properties you sell. Use lead capture ads on Facebook to target and capture leads.
Once a lead has been captured with an advanced real estate marketing automation solution, you can keep them immediately:
- Thanks by SMS
- Share property details by email or posts
- Follow up with some emails and conversations
2. Generate leads from your website
First of all, make sure your website is optimised for mobile devices. Most of your visitors browse your website on their mobile devices. Our web development services can help you with that!
Also put a pop-up window on your website to make sure visitors subscribe to your updates.
Provide lead hooks to collect more email subscribers. Prospects can have a variety of content, for example:
- Market Research
- Real Estate Brochures
- Video Content
- Local Guide
- Moving Tips and Tricks
- Mortgage Finding Tips
If you are capturing visitor email addresses, You can send an email after the website visit with relevant content.
Tip: To measure the effectiveness of your newsletters, track open and click-through rates with an email marketing tool. This will give you an overview of what content works best.
3. Take advantage of marketing automation as part of the sales process
You’ve captured an inbound lead, entered their details into CRM, understood their requirements, but what’s next?
Once you know if the prospect is, for example, a buyer, seller, tenant or owner looking for a specific type of tenant or property, you can automate activation emails:
- Available properties based on your interest (3BR Villas in for rent in Sydney)
- Information pack: “What you need to know if you are renting a property for the first time”
If a potential customer has become a customer, marketing automation can trigger:
- “Congratulations and welcome to the neighborhood! ” same day with a link to download the Sydney Area Guide with all services available in the region.
- Another email 3 days later about additional services (moving and house maintenance).
- Request for comments and recommendations at 30 days.
- If the Lease has a term of one year, send the reminder email 30 days before the end of the lease about the extension of the contract or similar. the current listing of similar objects in area.
4. Engage Your Audience with Valuable Content
People don’t want to be bothered by sales messages, but when you add value and demonstrate expertise in the material you provide, people will start to appreciate your efforts.
Start blogging (which Google and other search engines love!) About topics your audience cares about.
5. Create landing pages that convert
The great way to maximise your inbound campaigns is the landing page. It is a simplified and informative web page that aims to capture the details of potential customers, for example, Have a visitor fill out a form and leave the required details.
Landing pages are effective in growing your email list and generating leads.
Request only relevant information that will help you capture the lead and move forward on the customer journey. If people visit your landing page but don’t fill out the form, you can remind them with another email the next day.
And finally the last tip:
6. Do not Buy Databases
We’ve seen time and time again that this strategy doesn’t work over time. Most likely, your competitors are already using the same database. Overloading recipients with similar content is of little value and can even compromise your reputation.
To Sum Up: Ask Yourself The Tough Questions
When it comes to broker real estate leads, the right princess counts. You may already have a process, but you can find yourself everywhere without a moment to think about it.
If so, now is the time to set aside a few hours and ask yourself some questions: I am doing it right? Does my process need a full review?
Do I have the necessary data to install the correct process?
When you’ve answered these questions, you can begin implementing a new system that incorporates these AE Wide Solutions’ six real estate marketing strategies and guides you along the path to a new line of leads that will take you to the next level.
There is no instant solution to generating your first real estate leads. You have to work hard to cultivate your relationships with people. You need to design a process and invest time and energy in creating workflows.
At AE Wide Solutions, we believed that even after the first year, the job is not done (once you’ve created your workflows, it should be a bit easier). It is a long and uninterrupted journey, but it is worth it. Because you have a sustainable and successful real estate business.
Our expectations are high, and our outlook is optimistic. We enjoy working at the cutting edge of digital and social media, applying our knowledge and expertise to complex problems. Our fine-tuned real estate marketing processes and talented digital marketing experts Sydney are what distinguishes us. Our clients come first, and we go out of our way to ensure they get the best results possible. We’d love to talk with you if you’re interested in learning more.
Here are some digital marketing services that AE Wide Solutions offer to help your real estate services grow:
- Content Marketing
- Social Media Marketing
- Graphic Designs
- Web Analytics
- Search Engine Optimisation
- Customer Relationship Management
- Ecommerce Web Design & Development
Contact us anytime to discuss your needs.