Being a realtor, you may have seen a big change in the last decade. Customers are starting to buy homes differently, often starting with online market research and a clear idea of what to expect in their future home.
For the best realtors, digital marketing is at the forefront of their marketing efforts. From generating new leads to successfully completing the sale, today’s real estate industry relies on digital marketing.
What is digital marketing of real estate?
Digital Real Estate Marketing = gain more clients and generate more sales.
Not only buyers, but also real estate developers agree that digital marketing is the best and fastest way to generate leads. Apart from the busy schedule, the current genZ prefers to use the Internet first to access all the information and options related to real estate offers.
Digital marketing for real estate is very profitable. With the help of digital marketing, developers can reach the target group and at the same time achieve a lasting effect. Since most people search for homes online, it has become a platform for home buyers and sellers to get what they need with just one click.
Compared to print and on-air media, digital media marketing proves to be the best. It does nearly the same job for less than half the total cost while generating a quick income.
Importance of Digital Marketing for Real Estate
Social media was one of the first changes for real estate agents looking for ways to get noticed online. From buying Facebook commercials to sharing photo albums with new deals, various social media platforms have enabled real estate professionals to build a booming brand and business.
Instead of traditional marketing strategies, your digital marketing strategy can have a much bigger impact.
To kickstart your digital real estate marketing strategy, use these 8 tips and tricks to get the results you want:
1. Build a Email Campaign
Regardless of the industry, an email nurturing campaign is a valuable tool for reaching new potential customers and staying relevant with past customers. Ideally, a full campaign will guide prospects through predetermined actions based on their buyer profile and previous interactions with you.
According to the study, the average email open rate for real estate companies is around 27% with a click-through rate (CTR) of 3%. However, the more relevant your content is to a customer, the more likely they will open the email to see what you have to say.
2. Create an easy-to-use website
How many times have you opened a website only to close it because it didn’t load fast enough? With so many photos and links, broker websites can sometimes be a web developer’s nightmare.
However, with the help of a professional web designer and knowing what their clients are looking for, real estate professionals can develop a responsive website that is optimised for mobile browsing.
Almost half of all Internet browsing is done on a mobile device. Therefore, if your website is not designed to be responsive, your customers will not be able to navigate your website comfortably.
To give your customers the best experience, your mobile-optimised website should include the following:
- A list of all new listings
- Content that will guide you through the home buying process
- Links to relevant services related to relocation such as lawyers, movers, and home inspectors
Pull is also considering implementing a live chat feature on their website. Your real estate business is extremely people-centric, so it is important to be available if you have any questions. Investing in live chat software allows people to connect 24/7 and schedule appointments without necessarily speaking to you directly.
Good thing, AE Wide Solutions will help you in building a well-designed and responsive website for to the success of your real estate’s digital presence. Contact us here!
3. PayPerClick Advertising
PayPerClick advertising, also known as PPC, is an excellent strategy for brokers who want to generate new leads based on the ads that pay each time the ad is clicked.
PPC is a great digital marketing option for real estate professionals looking for leads who are genuinely interested in what they have to offer as they only pay when someone clicks on their ad.
PPC ads can often be targeted to people who searched for matching keywords on Google or any other search engine.
4. Create and publish valuable blog content
Responsive websites with blogs often have 434% more pages indexed, giving real estate professionals better SEO.
Blogging is a great way to improve your SEO, build a positive online reputation, and provide practical advice to your clients on buying or selling a home or property. A real estate professional’s digital marketing strategy is nothing without valuable content, whether it’s shared on your website or on social media.
In addition to your responsive website, be sure to regularly write content that buyers and sellers can refer to for answers to their most pressing real estate questions.
5. Take Virtual Tours
Virtual tours of a home are incredible content in a successful digital marketing strategy. These tours not only share video content, which generates 49th revenue for marketers who are not video users, but they also give the potential customer an idea of what a home really has to offer them.
Buying a home can be difficult, and as a real estate professional, your job is to make buying a home as easy as possible for your clients. Here are some of the most important properties that real estate agents should include in successful virtual tours, such as:
- Using real house images versus digital illustrations
- Ensuring that the tour video is interactive and for all viewing methods (mobile and desktop)
- Take the virtual tour in 3D and be easy to use
6. Create a social media marketing strategy
It’s one thing to post property-related content to your Facebook account every now and then, but a comprehensive social media marketing strategy actually produces the results you want. Some useful content ideas to post on your social media channels are:
- New or existing posts
- Team bios (if you run a real estate agency)
- Case studies
- Relevant blog posts
- Success stories
If you have experience with digital marketing, you may find how difficult it can be to create a social media strategy and post it regularly on all channels. However, tools like Buffer are designed to help make content development and planning for social media easy and clear.
The most important rule of thumb for developing a social media strategy for your real estate business is to share a variety of content.. While listing sharing is an important part of your digital strategy, you want to make sure your content is useful to a wide audience and not just a leader in the new home market.
7. Host a Webinar
To be successful in digital marketing, it’s critical to share all of your professional real estate knowledge. Fortunately, techniques like webinars and online workshops make it easy to reach large audiences and stay relevant in the industry.
Digital marketing for real estate professionals relies heavily on generating inbound leads. Therefore, getting your name and expertise known is essential to a successful digital marketing campaign.
8. Make sure to spend time SEO
SEO, or search engine optimisation, is a critical technique for attracting potential customers to your website. If done correctly, your website and web pages will appear higher in relevant searches on search engine results pages (SERPs).
However, Search engines such as Google and other SEO are constantly changing their algorithms, so it’s important to focus on your SEO more than once. One fundamental aspect of SEO is keywords which can make a significant difference.
To include keywords in your SEO strategy, be sure to include high-ranking keywords like your location and industry in your blog and website content. There are other elements of a solid SEO strategy, including:
- Meta titles and descriptions
- Social media pages
- Online directories
Since content is such a valuable asset to a good SEO strategy, it is important to keep your blog up to date. Typically, the top-rated material on Google is between 1,140 and 1,285 words, so it can be a good idea to write long, high-quality content on a regular basis.
Contact our SEO Services so that we can rank you for keywords that your customers are using to find your real estate listings online.
Digital Marketing Improvements You Can Make Today
Develop Buyer Profiles:
Buyer Profiles are the ideal customers you want your content to reach. Take the time to find out who your target audience is, what they do, their average salary, and other traits that could affect your decision-making processes.
Start posting relevant content:
Whether on your blog or another trusted real estate professional in your brokerage business, quality content will attract readers and strengthen your reputation as a knowledgeable online professional. Try to update your business blog once a week and add valuable content for a wide variety of buyer profiles.
Work to improve your SEO:
Improving your ranking on the search engine results pages of sites like Google and Bing is not as difficult as you might think. Take a few minutes each week to review popular and industry-related keywords in Google Ads and include them in every copy you make.
Invest in Digital Marketing Training:
In today’s marketplace, digital marketing skills are increasingly important to running a successful business. By choosing to invest in digital marketing training, you can ensure that you have the necessary skills to stand out from your competition.
Digital Marketing for Real Estate Agents: Frequently Asked Questions
Online real estate is about helping consumers buy or rent real estate over the Internet rather than in person. This can be used in addition to traditional real estate to increase your potential audience.
Digital marketing enables real estate development companies and individual brokers to broaden their reach and align their messages with a specific target market.
A strong brand is vital as it helps establish yourself as an expert in the field and encourages potential buyers and sellers to become your customers. What sets you apart is a strong brand.
To Sum Up!
A strong digital marketing strategy is a must for real estate agents to be successful in 2021. With these tips from AE Wide Solutions, you can not only get more leads and build a credible reputation, but also move in an industry that is particularly difficult in these difficult times. Being one step ahead is turbulent.
Digital marketing for real estate makes sense. However, you must first understand your target audience. You can also get help from the best real estate marketing agencies in Sydney. This is a great way to refine your brand online to create a consistent online presence that can help your brand be recognised.
At AE Wide Solutions, we believed that even after the first year, the job is not done (once you’ve created your workflows, it should be a bit easier). It is a long and uninterrupted journey, but it is worth it. Because you have a sustainable and successful real estate business.
Our expectations are high, and our outlook is optimistic. We enjoy working at the cutting edge of digital and social media, applying our knowledge and expertise to complex problems. Our fine-tuned real estate marketing processes and talented digital marketing experts Sydney are what distinguishes us. Our clients come first, and we go out of our way to ensure they get the best results possible. We’d love to talk with you if you’re interested in learning more.
Here are some digital marketing services that AE Wide Solutions offer to help your real estate services grow:
- Content Marketing
- Social Media Marketing
- Graphic Designs
- Web Analytics
- Search Engine Optimisation
- Customer Relationship Management
- Ecommerce Web Design & Development
Contact us anytime to discuss your needs.