Any construction company that isn’t online nowadays is unimaginable. Despite the fact that many firms, large and small, have understood the power of the Internet as a marketing tool to spread their business, this is no longer the case.
The fact that only 46% of small businesses have a website is astounding. When you consider that people spend 6 hours per day in front of their computers, the figure appears odd.
In fact, 41% of small business owners claim that their organisation does not require a website, showing that they are unaware of the benefits.
The difficulties that a construction firm experiences on a daily basis are usually caused by unforeseen complications that develop on the project. A website is a controllable asset (again, a controllable asset). Most crucially, construction firms have not adopted websites at the same rate as other industries. That is an area where you can improve.
Do you still believe that a website isn’t necessary for your construction company? Here are six reasons why you should put a website on your building company’s website.
Promoting Your Value
The website of a business serves as its online identity. When people are discussing about your company on the internet, your voice should be heard loud and clear. Even if you have a solid reputation thanks to word-of-mouth, you may be missing out on business from people who aren’t in your circle of referrals since online reviews aren’t as positive.
How will you receive that $1 million renovation project that asks for references if you don’t have a website with client testimonials?
Do you really think your consumer will invest so much money if you can’t even put up a website?
How can a customer tell if your business is trustworthy?
Of course, they’ll look for competition… That has a website. Make a strong first impression.
Websites are natural extensions of who you are as a person and what your business is all about.
Obtain New Prospects
Consider your construction website to be an online business card. Consumers search the Internet for information about local businesses in nearly 97 percent of cases. Websites are frequently created by contractors to inform homeowners about their services. The paper includes a sales presentation, a business card, and a portfolio.
Your customers will be best served by a well-designed website. You should make your setup simple and intuitive in order to attract new clients. If you have them look for something too difficult, they will lose interest.
To learn more about how to obtain new prospects, check out this 5 lead generation tips for your business growth.
Builds Stronger Customer Relationships
Your website can be utilised to not only acquire new clients, but also to maintain strong relationships with existing ones. Face-to-face engagement is the most efficient approach to form a lasting friendship, yet individuals today don’t have as much time as they used to. It’s simple and quick to keep in touch with your customers via your website. It also eliminates the need to call a customer support representative.
Social media can be used in conjunction with one another. Users are almost certainly using social media on their phones. On your website, you can include features like Facebook Messenger chat, WhatsApp chat, Chatbots, smart forms and more.
Establishes Authority in the Industry
You can virtually indefinitely establish your expertise on the Internet. The best way to maintain your reputable online reputation is to stay in touch, which can help your company’s marketing strategy significantly. Your company’s website has arrived.
As a construction industry expert, you can establish yourself as an authority on the more complicated aspects of the industry by assisting consumers in better understanding them. Take the time to educate your audience on the rules and regulations that govern your industry. This demonstrates your trustworthiness to potential clients. In a nutshell, your business website can assist you in establishing yourself as an expert in your construction industry.
Showcase Your Previous Work
Homeowners will want to see previous jobs you’ve completed, and a photo gallery will increase the number of leads generated by your website. A captivating website for a house contractor allows you to stand out from the crowd. To build trust with clients, it is critical to include before-and-after photos. So try to concentrate on it to build trust.
Websites are frequently integrated with social media. This way, all you have to do is update and manage social media as usual. Assume you have a profile on Instagram. If you update your portfolio there, your website portfolio will be updated as well. There’s no need to constantly log in and post in multiple places. There are also more advanced integrations that can greatly personalise the gallery.
The Most Effective Way to Market Yourself and Your Construction Company
A decent and professional website is the starting point for effective marketing. It’s very easy to tell the difference between a sloppy amateur website and a professional high-quality one. Don’t be the owner of that website that we all visit and immediately click the back button, or that website that we visit and call our spouse to say, “Look at this, it’s going to be easy to beat them.”
You must be “findable.” You can’t even advertise on Google if you don’t have one. Making it simple for prospects to contact you will increase your visibility and public profile.
It allows for the creation of a contact list for future outreach efforts. If you properly care for and maintain your contractor website, you will be able to grow your construction company in the long run.
Let AE Wide Solutions Build a Website For You!
You could go on and on about why your construction company requires a professionally designed website, but these are just a few examples. If you own a construction company and still don’t have a website, we hope this article persuades you to get one.
Create a visually appealing, sales-oriented, and professional website for your company’s online marketing expansion, and then get started.
You are welcome to contact AE Wide Solutions, a digital marketing agency for expanding businesses and brands across all industries. We offer full-service web design and development and take a unique approach throughout the process.
Please contact us if you have any questions or would like to speak with a web developer in Sydney about your current situation.